LATTA, S.C. (Nov. 9, 2023) – The opening of the new Hardee’s® in Latta kicks off here bright and early on Tuesday, Nov. 14, offering hungry diners the famous Hardee’s Made From ScratchTM Breakfast Biscuits, a burger lineup of charbroiled 100% Angus burgers, Fresh Fried Chicken, tasty Hand-Breaded Chicken TendersTM and much more.
The new Hardee’s is located at 226 S. Richardson St. The restaurant will be open seven days a week and will have drive-thru service and in-restaurant dining. Customers can also order online through Hardees.com or download the Hardee’s app to earn rewards for purchases.
This new Hardee’s location will employ about 45 people, according to Hardee’s franchise operator Boddie-Noell Enterprises. The company will now operate 18 Hardee’s locations in South Carolina including several others in the region.
Seating for 40 guests inside, this new Hardee’s has a distinctive look with the latest “retro” Hardee’s restaurant design and digital menu boards at the inside counter area and at the drive through.
“We’re really excited to bring this newest Hardee’s location to Latta and the Dillon and Florence County area,” said Mike Boddie, president of Boddie-Noell Enterprises. “As a family-owned company, we look forward to being involved in the community and supporting the growth of the greater region.”
Operating hours for the Hardee’s are 5 a.m. to 10 p.m. on Mondays through Saturdays and 6 a.m. to 10 p.m. on Sundays.
This newest location is the 331st Hardee’s operated by Boddie-Noell, which has been a Hardee’s franchise operator for more than 60 years and is the largest Hardee’s franchisee in the United States.

About Boddie-Noell Enterprises
Boddie-Noell is proud to have been a Hardee’s franchise operator for more than 60 years. Family-owned, Boddie-Noell is the largest Hardee’s franchisee in the United States with 331 restaurant locations in four states. The company is based in Rocky Mount, N.C. For more information, visit www.bneinc.com.